Friday Customer Experience Pack #11

Every Friday, I round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.

  • Three key components of Customer Journey Mapping – Customer Experience Magazine outlines some good advice on Customer Journey Mapping – I especially agree with #3 – Take action on the things that matter. Quite often I hear about mapping exercises that gather dust as they seem more academic than getting in and actually fixing customer pain points.
  • Customer Think magazine has a great view on building a community based on your business – in my view, having strong relationships is going to be a key differential for businesses in the future. A community is one way to develop those.
  • How to make the perfect Chatbot – strong advice for anyone who is embarking on the Chatbot journey.  Have a purpose and design with personality seem like good starting points.
  • Ten great Customer Experience KPI’s – Zendesk play back the basics here, worth learning if you are building a new CX function.
  • The science behind customer satisfaction –  eight great tips as you think about Customer Satisfaction.
Don't let Customer Journey Mapping exercises gather dust - take action on the things that matter to your customers. Click To Tweet

What did I miss? Let me know the best Customer Experience writing you’ve seen this week in the comments.



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