Every Friday, I round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.
Three key components of Customer Journey Mapping – Customer Experience Magazine outlines some good advice on Customer Journey Mapping – I especially agree with #3 – Take action on the things that matter. Quite often I hear about mapping exercises that gather dust as they seem more academic than getting in and actually fixing customer pain points.
Customer Think magazine has a great view on building a community based on your business – in my view, having strong relationships is going to be a key differential for businesses in the future. A community is one way to develop those.
How to make the perfect Chatbot – strong advice for anyone who is embarking on the Chatbot journey. Have a purpose and design with personality seem like good starting points.
This is a review of the film ‘Suburbicon’ starring Matt Damon and Julianne Moore, directed by George Clooney. None of my reviews contain spoilers and only broad comments on the plot of a film.
A rainy afternoon often leads to some channel surfing looking for a movie, having missed Suburbicon in the cinema I thought it would be good to catch up.
Suburbicon is set in the 1950’s American dream, a land of plenty with family values, picket fences and a utopian view of the world. Underneath the surface, tensions are at play – with home invasions and race relations straining the idyll.
Matt Damon plays Gardener Lodge, who lives with his wife and her sister (both played by Julianne Moore), and as they encounter some serious crime – their world begins to crumble around them.
Suburbicon is a very dark comedy with some very funny scenes that send shockwaves through the picture perfect world of Lodge and his family.
I really enjoyed Suburbicon, the acting from Damon and Moore as well as the son played by Noah Jupe was really excellent. The movie has great cinematography and looks excellent on the screen, with overtones of early Mad Men or Stepford wives in the idealistic view of 1950’s America.
The broader casting is good, and the ‘bad guys’ are superb. I thought the story was fun, and the tension at the end of the movie and the way Matt Damon’s character handles events is both comedic and shocking.