Every Friday, I round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.
- Knowing the difference between a customer and user is absolutely critical as you build your onboarding process… here’s how you tell the difference and tailor for the differences. Excellent read from appcues.
Staying in touch with what competitors are doing is critical – here’s how to ace competitive analysis.
- Three ways that AI can improve customer experience – my gut feeling is that personalisation will become super important as technology interfaces become more intimate. When your IA starts calling you by name, you’ll want it to know more about you and your preferences.
What did I miss? Let me know the best Customer Experience writing you’ve seen this week in the comments.
If you are missing Klout, the social media scoring service which was shuttered recently, than maybe it’s time to check out Skorr.
When Klout announced it would be going offline soon, people started looking for a new tool to judge their social media reach by.
Enter Skorr from Portugal, a great looking app which allows you to connect your social media sites and aggregate your progress in building a following. Currently, Skorr connects Twitter, Facebook, Instagram, YouTube, LinkedIn and Tumbler into a single dashboard and analyses your posting to get a score from 1 – 100.
The team at Skorr say that they measure 32 different KPI’s to derive your number, with social media behaviour driving the number up or down accordingly.
Skorr then ranks you in amongst your connections so you can see how you compare to your network.
Whilst Skorr currently lacks the range of connections that Klout had, it seems to have made an excellent start – and already people are working on how they can ‘find the recipe’ for ensuring they increase their score.
You can try Skorr here – downloading the IOS, Android or Microsoft App to get started quickly.
Do not let anything that happens in life be important enough that you’re willing to close your heart over it – Michael A. Singer.
Three weeks of business travel, and a long Bank Holiday weekend has thrown me clean from the wagon. I have a backlog of posts to write – from things I have watched, read and listened to on my travels as well as a blog review for April which will no doubt chasten me.
However, it’s my blog – I forgive myself.
But it’s time to get back on the wagon.