Every Friday, I round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.
- Knowing the difference between a customer and user is absolutely critical as you build your onboarding process… here’s how you tell the difference and tailor for the differences. Excellent read from appcues.
Staying in touch with what competitors are doing is critical – here’s how to ace competitive analysis.
- Three ways that AI can improve customer experience – my gut feeling is that personalisation will become super important as technology interfaces become more intimate. When your IA starts calling you by name, you’ll want it to know more about you and your preferences.
What did I miss? Let me know the best Customer Experience writing you’ve seen this week in the comments.