Friday Customer Experience Pack #11

Every Friday, I round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.

  • Three key components of Customer Journey Mapping – Customer Experience Magazine outlines some good advice on Customer Journey Mapping – I especially agree with #3 – Take action on the things that matter. Quite often I hear about mapping exercises that gather dust as they seem more academic than getting in and actually fixing customer pain points.
  • Customer Think magazine has a great view on building a community based on your business – in my view, having strong relationships is going to be a key differential for businesses in the future. A community is one way to develop those.
  • How to make the perfect Chatbot – strong advice for anyone who is embarking on the Chatbot journey.  Have a purpose and design with personality seem like good starting points.
  • Ten great Customer Experience KPI’s – Zendesk play back the basics here, worth learning if you are building a new CX function.
  • The science behind customer satisfaction –  eight great tips as you think about Customer Satisfaction.
Don't let Customer Journey Mapping exercises gather dust - take action on the things that matter to your customers. Click To Tweet

What did I miss? Let me know the best Customer Experience writing you’ve seen this week in the comments.



Friday Customer Experience Pack #10

Every Friday, I round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.

AI is going to be revolutionary to the Customer Experience, the more investment you make in understanding and leveraging #AI now, will reap competitive rewards in the future. Click To Tweet

What did I miss? Let me know the best Customer Experience writing you’ve seen this week in the comments.



Friday Customer Experience Pack #9

Every Friday, I round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.

Everybody is building a customer-driven company - but what does it really mean? PLUS all the best CX writing this week. Click To Tweet

What did I miss? Let me know the best Customer Experience writing you’ve seen this week in the comments.



Friday Customer Experience Pack #8

Every Friday, I round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.

Five perfect reminders of what leaders can do to ensure that a culture of great service is in their organisation. PLUS all the best CX writing this week. Click To Tweet

What did I miss? Let me know the best Customer Experience writing you’ve seen this week in the comments.



GDPR – change is coming

At the end of May, the balance of power will shift towards consumers when thinking about how companies store and use their personal data. The new GDPR rules mean that companies will need to change the way they handle data or face serious consequences.

Over the last few days, the news has been full of headlines about how Facebook has shared data on its users with Cambridge Analytica.  One product of this story will be an increased focus on privacy and data handling, and just in time, a European privacy law is arriving that will restrict how personal details are stored and used.

GDPRFrom May 25th, companies will need to be clear and concise about how and why they collect personal data, and what they use it for. Consumers will be allowed to access data that companies store about them, correct inaccurate details and have the right to limit data used by algorithms.

It’s a European law, protecting individuals in 28 member countries, even if the data is processed elsewhere. That means GDPR will apply to all of the global tech companies that store your data and track you across the web.

Penalties for failure to comply are high, with up to 4% of a companies turnover at risk if rules are breached.  The first litigation in this space will be very interesting.

So what does GDPR mean for Customer Teams?

GDPR impacts any organisation that handles personal data, pretty much every business will be affected. Customer facing teams will need to be highly prepared and aware of the risks.  Typically, the kind of data controlled by GDPR is stored in your CRM or Incident tracking system, which needs to be able to collect and store data in a compliant way.

Here are my thoughts on how to approach this:

Across the company – top to bottom, GDPR counts!

Firstly, it might be that Customer Service is at the frontline of this problem, but GDPR concerns the whole company and needs support from the top to the bottom.  Engage the key stakeholders from across the business, including the boardroom and ensure that everyone understands the impact and potential penalties for not complying.

Know your data

Spend time really wallowing in your data. You would do it (I hope) to solve a customer journey issue or get insights from your customers – but now you need to really understand WHAT data you are collecting, how it is used and who has access to it.  Only by completing this exercise will you truly know the issues you need to tackle.

This takes effort and real man-hours to do, but in doing so you’ll set yourself up for success.

Know the GDPR rules, know who can help!

GDPR applies even in a small business where customer information is held in a database. Given the risks of non-compliance, it seems logical that if you find issues you’ll need to solve them quickly. However, if you don’t feel you have the knowledge or support it may be worth going out to find some expert assistance in the problem.  There are plenty of resources online, but my recommendation would be to start on the Information Commissioners Office website and work from there – all the appropriate rules and regulations are there.

Move Fast

The GDPR rules come into play at the end of May, and with attention currently heightened there will be no shortage of people testing the rules during customer interactions. I think there may also be ‘bad actors’ who think that exploiting the regulations would be a good way to do reputational or financial damage to companies.

Whilst these concerns may seem remote, they are also very real. It’s time to get working on your GDPR compliance strategy. 

If you are starting to think about GDPR now, it's time to really drive hard to get ahead of the legislation coming in at the end of May. Click To Tweet

Friday Customer Experience Pack #7

Every Friday, I’m going to round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.

Whatever industry you are in, you'll need to keep up with the best Customer Experience there is to remain competitive. Click To Tweet

What did I miss? Let me know the best Customer Experience writing you’ve seen this week in the comments.



The customer isn’t always right…

A recent customer experience led me to think about how customers don’t always get it right…

We’ve all done it, clicked ‘purchase’, entered our payment details and clicked ‘confirm’ – only to realise that we’ve made a daft mistake.  The wrong date, the wrong venue, the wrong timeslot.

Should be an easy fix?  Contact Customer Service, a quick chat with a helpful rep and they’ll change the details for you.

Worst case, cancel the order and buy again.

I did this the other day, ordered some tickets for an exhibition online,  as soon as I confirmed, I realised I’d booked for the Friday, and I wanted the Monday.  My mistake.

Customer Experience Mistake

Contacted a rep, who was incredibly polite but couldn’t edit my order, cancel my order or refund my order.  The Terms and Conditions I’d clicked, allowed for no changes or cancellations, his hands were tied.

I suspect I could have pressed on, complained, made a big deal of it – but a £15 purchase didn’t warrant a massive issue. I repurchased for the correct day, and now I have a spare ticket which I’ll give to someone as a gift.

The poor Customer Experience left a sour taste.

Customers will make mistakes, a good Customer Experience will allow them a way to recover from a mistake without being punished for it. Click To Tweet

As you walk your Customer Journey and analyse the emotions a customer might feel, it’s worth considering the mistakes they might make and the exceptions those create and then consider how your policies and processes create a good impression in those situations.

Costco has a legendary returns policy, anything can go back (except electronics) as long as you have the receipt – which even allows for mistakes or buyers remorse.

Should your Customer Experience include a way for customers to make mistakes?

After all, the customer isn’t always right.

Friday Customer Experience Pack #6

Every Friday, I’m going to round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.

Good Customer Experience is born across the company and requires strong & committed leadership. Click To Tweet

What did I miss? Let me know the best Customer Experience writing you’ve seen this week in the comments.



Friday Customer Experience Pack #5

Every Friday, I’m going to round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.

Onboarding is a critical part of your customer journey, get it wrong here and customers will walk every time. Click To Tweet

What did I miss? Let me know the best Customer Experience writing you’ve seen this week in the comments.



Friday Customer Experience Pack #4

Every Friday, I’m going to round up the best Customer Experience writing I have seen during the week. Subscribe below if you’d like to receive this by email each week. Previous editions are here.

  • Over on Medium, Aytekin Tank from Jotform writes about how Customer Service is the new Marketing – I agree completely, a great customer experience is a competitive advantage.  Think of the brands you love and are loyal to – they all create great experiences and make you feel like you belong with them.
  • Richard Corps tells us that Customer Experience needs to be a board-level discussion.  The most successful companies are ensuring that the CX conversation is happening in the c-suite as they align departments and remove the silos that break the customer journey.  If your company isn’t doing this, it’s time to start influencing with strong numbers, good data and most of all insights that bring the customer to life in your boardroom.  It’s on you – the CX professional.
  • Jeanne Bliss once again drops wisdom with the three actions you need to take to prevent a CX implosion.  Reading this common sense advice is critical because I’ll bet that not all of the sense is common!
  • The ZenDesk blog is always full of wisdom, even if you aren’t a customer (I am, with no regrets) – this week that gave some great advice about how strong Knowledge Management is a key function for building high performing teams.  Using tools and processes to ensure knowledge is captured and updated is a great way to increase performance and drive good employee engagement as well.
  • Finally, at Customer Think, this article got me thinking more about the future – The Role that AI has in driving Customer Experience is really exciting. Increased speed and personalisation are goals for almost all CX professionals in 2018 – if you don’t have AI on your radar, it’s time to think about that.
The most successful companies are ensuring that the CX conversation is happening in the c-suite as they align departments and remove the silos that break the customer journey. Click To Tweet

What did I miss? Let me know the best Customer Experience writing you’ve seen this week in the comments.